Special Reports: Voice of the Customer

Next month's onesixsigma.com special report will be focusing on a subject of great importance to the successful deployment of any Six Sigma project: the Voice of the Customer.

It is, of course, vital to be aware of what your customer wants, but just as important is the way you go about getting that data, how you interpret it, and how you act on it. We intend to publish white papers and case studies by professionals with experience in this area to act as a guide and source of information for others.

As a guide, we would like contributions on the following area of interest:

• Tools and techniques for capturing VoC: accurately, effectively, unobtrusively;
• How best to analyse the data: what to look for, what to ignore and what it all means;
• Relevance to the overall deployment, how to act on the information gathered.

Contributions can be in the form of an article or white paper detailing tools & techniques, or your own general knowledge, experiences and advice. We would also like more in-depth case studies of a particular programme, going into detail about how the programme was developed, implemented and interpreted, and what worked and what didn't.

Additionally, we would also like to interview a professional with particular experience of VoC, be it in your everyday business life, or simply someone with in-depth experience of VoC programmes. This would give both yourself and your organisation exposure on onesixsigma.com and within the community as a whole, and contribute greatly to your fellow professionals understanding of the topic.

If you would like to contribute an article, white paper or case study, or if you believe you would make a good interview subject for this report, then please contact me for further details using the webform below: